Merchandise Production – Summer Sonic 2025 & SUMMER SONIC EXTRA

For Summer Sonic 2025 in Osaka (August 16), Tokyo (August 17), and the SUMMER SONIC EXTRA Solo Concert at the Tokyo International Forum (August 19), KIKI curated the design and production of Alicia Keys’ official merchandise.

From initial concept to final execution, KIKI led the entire creative process, ensuring every piece authentically reflected Alicia Keys’ artistry and the energy of her live performances. The merchandise served as more than souvenirs—it became a tangible extension of the concert experience, allowing fans to carry the spirit of Alicia’s music with them and deepening the connection between artist and audience across all venues.