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PUMA × HAJIME SORAYAMA

PUMA 75TH ANNIVERSARY COLLECTION

FIELD : PR / MARKETING
DETAILS : Produced and managed collaboration campaign
DATE : FIRST DROP / OCT 2023

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PUMA × HAJIME SORAYAMA ---PUMA 75TH ANNIVERSARY COLLECTION

To celebrate PUMA‘s 75th anniversary, HAJIME SORAYAMA created a special metallic PUMA cat and brand logo for this collaboration, inspired by his own signature aesthetic: an interpretation of
"Light" , "Reflection" & "Transparency" .
Celebrated the launch @ PUMA Tokyo flagship store.

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[MANAGEMENT][STRATEGY][CREATIVE]

[ART][FASHION][MUSIC]